New BCG Matrix - Growth share matrix

The BCG Growth Share Matrix is a powerful tool for marketers to evaluate the performance of their products and services. It divides businesses into four categories - Cash Cows, Stars, Question Marks, and Dogs - based on the relative market share and market growth of each. Analyzing their products or services in this way gives marketers an understanding of which products or services they should invest heavily in and those that need to be divested. Properly leveraging the BCG Growth-Share Matrix can help marketers properly allocate resources and maximize brand profitability.

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